this project is a studio undertaking at artcenter college of design, benefiting from the support and supervision of faculty members and the school's extensive resources. the primary objective of this project is to undertake the development of a compact car specifically tailored for vietnam's emerging market. this car is intended for sale exclusively within that market, catering to the unique demands and requirements prevalent in those region. by focusing on the particular needs and purposes of vietnam, the aim is to create a vehicle that aligns perfectly with the preferences and expectations of the local customer base.